David Yaghoobi

CREATIVE DIRECTOR

"…with exceptional skills in understanding the underlying aims
of clients, developing not only excellent creative concepts, but also
developing sound strategies in order to achieve those underlying aims"

Arne Bevaart – Brand Manager,
DU Network Operator, Dubai

SAMSUNG VACUUM CLEANERS WERE GOING BAGLESS,SO WE MARKED A NEW ERA

PRINT ADS, IN-STORE 

SAMSUNG WERE BUILDING AN AUDIO LIBRARY FOR BLIND CHILDREN AND WANTED
THE PUBLIC TO NOT ONLY KNOW, BUT TO CONTRIBUTE TO THIS CHARITABLE GESTURE,
SO WE ASKED THE PUBLIC TO DONATE THEIR VOICE RATHER THAN THEIR MONEY

PRINT ADS, OOH  

ONLINE SITE USED TO COLLECT DONATIONS AND PROMOTE THE CAMPAIGN

DIRECT MAIL FIRST CHAPTERS GIVEN AS GIFT WITH INVITE TO LIBRARY FOR BLIND CHILDREN

IN-STORE  

Sony Ericsson wanted to launch 'LIVE with Walkman'
mobile in a market where most live music is prohibited,
So we introduced the ultimate Persian pop quiz,
running live online with 20-questions over 20-days

ONLINE With each round we were able the show off features of the mobile

PRINT ADS  

MCI Telecoms wanted to introduce to their customers the ability
to do personal banking, using technology inherent on their SIM cards,
SO WE INVITED THEIR CUSTOMERS TO UNLOCK ITS POWER

PRINT ADS, TVC  

Signal toothpaste learned that children are more likely to develop
a habit of brushing their teeth if they do so with their parents,
SO WE INVITED KIDS TO SIGN-UP AND TEAM-UP WITH THEIR PARENTS
TO SEE IF THEY HAVE WHAT IT TAKES TO BE A SIGNAL SUPERHERO

ACTIVATION

CUT-OUT FOR ID PICTURES

CERTIFICATES, PROGRESS CARDS AND COMPLETION STICKERS