Selected work — David Yaghoobi Brand strategy, creative direction, campaigns and design systems. https://davidyaghoobi.com/feed.xml 2026-07-30T06:44:00Z David Yaghoobihttps://davidyaghoobi.com/ Delivering Smiles — Digikala Campaignhttps://davidyaghoobi.com/projects/digikala-behind-every-smile2026-07-30T06:44:00ZA story-led campaign that revealed the human effort behind every delivery and generated record-breaking customer engagement. Giving Voices — Samsung CSR Campaignhttps://davidyaghoobi.com/projects/samsung-giving-voices2026-07-30T06:44:00ZAn award-winning participation platform that turned thousands of public contributions into accessible audiobooks for blind children. Discovering More — Cypher Brand Identityhttps://davidyaghoobi.com/projects/cypher-discovering-more2026-07-30T06:44:00ZBrand strategy, identity, UX, packaging and motion for Cypher. Certifying Superheroes — Unilever Campaignhttps://davidyaghoobi.com/projects/unilever-certifying-superheroes2026-07-30T06:44:00ZA gamified Signal campaign that helped children take ownership of daily brushing. Escaping Convention — Danone Learning Platformhttps://davidyaghoobi.com/projects/danone-escaping-conventions2026-07-30T06:44:00ZA portable, story-led learning platform that made healthcare education more engaging and scalable. Scaling Confidence — Digify Rebrandhttps://davidyaghoobi.com/projects/digify-scaling-confidence2026-07-30T06:44:00ZA strategic repositioning and scalable identity system for Digify. Redefining Brandscapes — Digikala Brand Architecturehttps://davidyaghoobi.com/projects/ecommerce-redefining-brandscapes2026-07-30T06:44:00ZA scalable brand architecture clarifying the roles of more than 17 ventures. Supporting Sociopreneurs — Samsung Accelerator Brandhttps://davidyaghoobi.com/projects/samsung-supporting-sociopreneurs2026-07-30T06:44:00ZA purpose-led platform joining commercial ambition with measurable social impact. Flying Higher — Henkel Sales Conferencehttps://davidyaghoobi.com/projects/henkel-flying-higher2026-07-30T06:44:00ZA recognition and motivation platform for more than 1,000 Henkel delegates. Talking Taboos — Podcast Brandhttps://davidyaghoobi.com/projects/ask-an-iranian-talking-taboos2026-07-30T06:44:00ZA podcast brand for approachable conversations about difficult subjects relating to Iran. Celebrating Differences — Danone Inclusion Campaignhttps://davidyaghoobi.com/projects/danone-celebrating-differences2026-07-30T06:44:00ZA global diversity initiative reimagined as a locally grounded, employee-led experience. Climbing Higher — Danone Growth Programmehttps://davidyaghoobi.com/projects/danone-climbing-higher2026-07-30T06:44:00ZA strategic platform uniting more than 300 employees behind a 15-month growth journey. Reframing Refrigeration — Rime Brand Strategyhttps://davidyaghoobi.com/projects/rime-reframing-refrigeration2026-07-30T06:44:00ZA purpose-led brand strategy and identity supporting Rime’s Dubai market entry.