https://davidyaghoobi.com/about https://davidyaghoobi.com/assets/david-yaghoobi-profile-approach.png David Yaghoobi holding a book displaying his approach: Clarity first, Systems next, Momentum always https://davidyaghoobi.com/assets/logos/samsung.svg Samsung https://davidyaghoobi.com/assets/logos/danone.svg Danone https://davidyaghoobi.com/assets/logos/henkel.svg Henkel https://davidyaghoobi.com/assets/logos/nestle.svg Nestlé https://davidyaghoobi.com/assets/logos/renault.svg Renault https://davidyaghoobi.com/assets/logos/royal-mail.svg Royal Mail https://davidyaghoobi.com/assets/logos/kenwood.svg Kenwood https://davidyaghoobi.com/assets/logos/bat.svg BAT https://davidyaghoobi.com/assets/logos/kempinski.svg Kempinski https://davidyaghoobi.com/assets/logos/onefamily.svg OneFamily https://davidyaghoobi.com/assets/logos/al-hilal.svg Al Hilal https://davidyaghoobi.com/assets/logos/sony.svg Sony https://davidyaghoobi.com/assets/logos/unilever.svg Unilever https://davidyaghoobi.com/assets/david-yaghoobi-home-social-card.jpg About David Yaghoobi https://davidyaghoobi.com/ https://davidyaghoobi.com/assets/homepage-scope-desktop.jpg David Yaghoobi holding a board that reads: Branding, Campaigns, Design and Systems. https://davidyaghoobi.com/assets/ecommerce-delivering-smiles-16x9.png Delivering smiles project preview https://davidyaghoobi.com/assets/discovering-more-preview-16x9.png Discovering more project preview https://davidyaghoobi.com/assets/escaping-convention-preview-16x9.jpg Escaping convention project preview https://davidyaghoobi.com/assets/redefining-brandscapes-16x9.jpg Redefining brandscapes project preview https://davidyaghoobi.com/assets/talking-taboos-preview-16-9.jpg Talking taboos project preview https://davidyaghoobi.com/assets/giving-voices-preview-square.png Giving voices project preview https://davidyaghoobi.com/assets/certifying-superheroes-preview-square.png Certifying superheroes project preview https://davidyaghoobi.com/assets/digify-scaling-confidence-square.png Scaling confidence project preview https://davidyaghoobi.com/assets/supporting-sociopreneurs-preview-square.png Supporting sociopreneurs project preview https://davidyaghoobi.com/assets/david-yaghoobi-profile-approach.png David Yaghoobi holding a book displaying his approach: Clarity first, Systems next, Momentum always https://davidyaghoobi.com/assets/homepage-scope-mobile.jpg David Yaghoobi https://davidyaghoobi.com/assets/ecommerce-delivering-smiles-square.png David Yaghoobi https://davidyaghoobi.com/assets/discovering-more-preview-square.png David Yaghoobi https://davidyaghoobi.com/assets/escaping-convention-preview-square.jpg David Yaghoobi https://davidyaghoobi.com/assets/redefining-brandscapes-square.jpg David Yaghoobi https://davidyaghoobi.com/assets/talking-taboos-preview-square.jpg David Yaghoobi https://davidyaghoobi.com/assets/david-yaghoobi-home-social-card.jpg David Yaghoobi 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https://davidyaghoobi.com/assets/digify-scaling-confidence-square.png Scaling confidence project preview https://davidyaghoobi.com/assets/supporting-sociopreneurs-preview-square.png Supporting sociopreneurs project preview https://davidyaghoobi.com/assets/talking-taboos-preview-square.jpg Talking taboos project preview https://davidyaghoobi.com/assets/climbing-higher-preview-square.jpg Climbing higher project preview https://davidyaghoobi.com/assets/ecommerce-delivering-smiles-square.png Selected Work https://davidyaghoobi.com/assets/discovering-more-preview-square.png Selected Work https://davidyaghoobi.com/assets/escaping-convention-preview-square.jpg Selected Work https://davidyaghoobi.com/assets/redefining-brandscapes-square.jpg Selected Work https://davidyaghoobi.com/assets/flying-higher-preview-square.jpg Selected Work https://davidyaghoobi.com/assets/celebrating-differences-preview-square.jpg Selected Work https://davidyaghoobi.com/assets/reframing-refrigeration-preview-square.jpg Selected Work https://davidyaghoobi.com/assets/david-yaghoobi-home-social-card.jpg Selected Work https://davidyaghoobi.com/projects/ask-an-iranian-talking-taboos https://davidyaghoobi.com/assets/projects/talking-taboos/hero-top.jpg Ask An Iranian editorial artwork featuring a vintage car and repeated lunchboxes https://davidyaghoobi.com/assets/projects/talking-taboos/hero-mid.jpg Ask An Iranian collage combining Persian miniature painting with a contemporary cultural reference https://davidyaghoobi.com/assets/projects/talking-taboos/01-art.jpg Colourised historical figures reimagined in Ask An Iranian editorial artwork https://davidyaghoobi.com/assets/projects/talking-taboos/02-episode-covers.gif Animated sequence of Ask An Iranian podcast episode covers https://davidyaghoobi.com/assets/projects/talking-taboos/04-art.jpg Colourised political figures in Ask An Iranian satirical artwork https://davidyaghoobi.com/assets/projects/talking-taboos/07-art.jpg Ask An Iranian editorial collage inspired by Iranian popular culture https://davidyaghoobi.com/assets/projects/talking-taboos/08-shop.jpg Ask An Iranian merchandise shop shown on two phones https://davidyaghoobi.com/assets/projects/talking-taboos/10-website.jpg Ask An Iranian website shown on laptop and phone https://davidyaghoobi.com/assets/projects/talking-taboos/11-social-media.jpg Ask An Iranian social media campaign mockup https://davidyaghoobi.com/assets/projects/talking-taboos/13-merchandise.jpg Ask An Iranian merchandise collection https://davidyaghoobi.com/assets/reframing-refrigeration-preview-16x9.jpg Reframing refrigeration project preview https://davidyaghoobi.com/assets/talking-taboos-preview-square.jpg Talking Taboos — Podcast Brand https://davidyaghoobi.com/assets/projects/talking-taboos/hero-mid-mobile.png Talking Taboos — Podcast Brand https://davidyaghoobi.com/assets/reframing-refrigeration-preview-square.jpg Talking Taboos — Podcast Brand https://davidyaghoobi.com/assets/talking-taboos-preview-16-9.jpg Talking Taboos — Podcast Brand https://davidyaghoobi.com/projects/cypher-discovering-more https://davidyaghoobi.com/assets/projects/cypher/hero-top.png Cypher smartphones framing the brand wordmark https://davidyaghoobi.com/assets/projects/cypher/hero-mid.png Cypher C20 smartphone packaging https://davidyaghoobi.com/assets/projects/cypher/c20-artwork.png Cypher C20 product artwork https://davidyaghoobi.com/assets/projects/cypher/mobile-mockup.png Cypher mobile website shown on a smartphone https://davidyaghoobi.com/assets/projects/cypher/billboards.png Cypher smartphone billboard campaign https://davidyaghoobi.com/assets/certifying-superheroes-preview-16x9.png Certifying superheroes project preview https://davidyaghoobi.com/assets/discovering-more-preview-square.png Discovering More — Cypher Brand Identity https://davidyaghoobi.com/assets/projects/cypher/hero-mid-mobile.png Discovering More — Cypher Brand Identity https://davidyaghoobi.com/assets/certifying-superheroes-preview-square.png Discovering More — Cypher Brand Identity https://davidyaghoobi.com/assets/projects/cypher/brand-film-poster.jpg Discovering More — Cypher Brand Identity https://davidyaghoobi.com/assets/discovering-more-preview-16x9.png Discovering More — Cypher Brand Identity https://davidyaghoobi.com/projects/danone-celebrating-differences https://davidyaghoobi.com/assets/celebrating-differences-preview-16x9.jpg Danone employees celebrating their differences https://davidyaghoobi.com/assets/projects/celebrating-differences/Celebrating-diversity_Hero-mid.jpg Celebrating Differences employee illustration https://davidyaghoobi.com/assets/projects/celebrating-differences/Celebrating-diversity_Attendees.jpg Danone employees participating in Celebrating Differences https://davidyaghoobi.com/assets/projects/celebrating-differences/Celebrating-diversity_Logo.jpg Celebrating Differences logo https://davidyaghoobi.com/assets/projects/celebrating-differences/gift-mockup.jpg Celebrating Differences gift mockup, image 1 of 3 https://davidyaghoobi.com/assets/projects/celebrating-differences/Celebrating-diversity_Wall-mockup-sqaure.png Celebrating Differences wall mockup, image 2 of 3 https://davidyaghoobi.com/assets/projects/celebrating-differences/Celebrating-diversity_Illustration.jpg Celebrating Differences illustration, image 3 of 3 https://davidyaghoobi.com/assets/projects/celebrating-differences/Celebrating-diversity_Presentation.jpg Celebrating Differences presentation https://davidyaghoobi.com/assets/climbing-higher-preview-16x9.jpg Climbing higher project preview https://davidyaghoobi.com/assets/celebrating-differences-preview-square.jpg Celebrating Differences — Danone Inclusion Campaign 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https://davidyaghoobi.com/assets/projects/climbing-higher/event-screen.jpg Climbing Higher event screen https://davidyaghoobi.com/assets/projects/climbing-higher/Climbing-higher_Booklet-mockup.jpg Climbing Higher booklet mockup https://davidyaghoobi.com/assets/projects/climbing-higher/Climbing-higher_Flyer-mockup.png Climbing Higher flyer mockup https://davidyaghoobi.com/assets/projects/climbing-higher/Climbing-higher_Video-mockup.jpg Climbing Higher video presentation mockup https://davidyaghoobi.com/assets/ecommerce-delivering-smiles-16x9.png Delivering smiles project preview https://davidyaghoobi.com/assets/climbing-higher-preview-square.jpg Climbing Higher — Danone Growth Programme https://davidyaghoobi.com/assets/projects/climbing-higher/Climbing-higher_Hero-mid-mobile.png Climbing Higher — Danone Growth Programme https://davidyaghoobi.com/assets/ecommerce-delivering-smiles-square.png Climbing Higher — Danone Growth Programme https://davidyaghoobi.com/assets/climbing-higher-preview-16x9.jpg Climbing Higher — Danone Growth Programme https://davidyaghoobi.com/projects/danone-escaping-conventions https://davidyaghoobi.com/assets/projects/escaping-conventions/hero-top.png Hands reaching towards the Doctor Danoldi secret-formula suitcase https://davidyaghoobi.com/assets/projects/escaping-conventions/hero-mid.png Doctor Danoldi introducing the secret-formula learning experience https://davidyaghoobi.com/assets/projects/escaping-conventions/levels-mockup.png Doctor Danoldi learning toolkit and challenge levels https://davidyaghoobi.com/assets/projects/escaping-conventions/bot-mockup.jpg Doctor Danoldi mobile learning bot https://davidyaghoobi.com/assets/projects/escaping-conventions/gifts-mockup.png Doctor Danoldi participant gifts and luggage tags https://davidyaghoobi.com/assets/projects/escaping-conventions/doctors-signs.png Healthcare professionals holding Doctor Danoldi completion signs https://davidyaghoobi.com/assets/digify-scaling-confidence-16x9.png Scaling confidence project preview https://davidyaghoobi.com/assets/escaping-convention-preview-square.jpg Escaping Convention — Danone Learning Platform https://davidyaghoobi.com/assets/projects/escaping-conventions/hero-mid-mobile.png Escaping Convention — Danone Learning Platform https://davidyaghoobi.com/assets/digify-scaling-confidence-square.png Escaping Convention — Danone Learning Platform https://davidyaghoobi.com/assets/escaping-convention-preview-16x9.jpg Escaping Convention — Danone Learning Platform https://davidyaghoobi.com/projects/digify-scaling-confidence https://davidyaghoobi.com/assets/projects/digify/hero-top.png Digify brand identity presentation https://davidyaghoobi.com/assets/projects/digify/hero-mid.png Digify identity system in use https://davidyaghoobi.com/assets/projects/digify/mobile-mockup.png Digify mobile app and application icon mockup https://davidyaghoobi.com/assets/projects/digify/strategy-mockup.png Digify strategy presentation mockup https://davidyaghoobi.com/assets/redefining-brandscapes-16x9.jpg Redefining brandscapes project preview https://davidyaghoobi.com/assets/digify-scaling-confidence-square.png Scaling Confidence — Digify Rebrand https://davidyaghoobi.com/assets/projects/digify/hero-mid-mobile.png Scaling Confidence — Digify Rebrand https://davidyaghoobi.com/assets/redefining-brandscapes-square.jpg Scaling Confidence — Digify Rebrand https://davidyaghoobi.com/assets/projects/digify/rebrand-film-poster.jpg Scaling Confidence — Digify Rebrand https://davidyaghoobi.com/assets/projects/digify/logo-animation-poster.jpg Scaling Confidence — Digify Rebrand https://davidyaghoobi.com/assets/digify-scaling-confidence-16x9.png Scaling Confidence — Digify Rebrand https://davidyaghoobi.com/projects/digikala-behind-every-smile https://davidyaghoobi.com/assets/projects/delivering-smiles/hero-top.png Illustrated Digikala delivery worker and dog in a busy city scene https://davidyaghoobi.com/assets/projects/delivering-smiles/hero-mid.png Detailed illustrated Digikala logistics world filled with delivery stories https://davidyaghoobi.com/assets/projects/delivering-smiles/mobiles-mockup.png Two mobile phones showing the Delivering Smiles social campaign experience https://davidyaghoobi.com/assets/projects/delivering-smiles/desktop-mockup.png Desktop computer showing the Delivering Smiles campaign on Digikala https://davidyaghoobi.com/assets/projects/delivering-smiles/web-app-mockup-01.png Delivering Smiles web application mockup, screen 1 of 5 https://davidyaghoobi.com/assets/projects/delivering-smiles/web-app-mockup-02.png Delivering Smiles web application mockup, screen 2 of 5 https://davidyaghoobi.com/assets/projects/delivering-smiles/web-app-mockup-03.png Delivering Smiles web application mockup, screen 3 of 5 https://davidyaghoobi.com/assets/projects/delivering-smiles/web-app-mockup-04.png Delivering Smiles web application mockup, screen 4 of 5 https://davidyaghoobi.com/assets/projects/delivering-smiles/web-app-mockup-05.png Delivering Smiles web application mockup, screen 5 of 5 https://davidyaghoobi.com/assets/projects/delivering-smiles/box-mockup-square.png Delivery box printed with a Delivering Smiles character and QR code https://davidyaghoobi.com/assets/giving-voices-preview-16x9.png Giving voices project preview https://davidyaghoobi.com/assets/ecommerce-delivering-smiles-square.png Delivering Smiles — Digikala Campaign https://davidyaghoobi.com/assets/projects/delivering-smiles/hero-mid-mobile.png Delivering Smiles — Digikala Campaign https://davidyaghoobi.com/assets/giving-voices-preview-square.png Delivering Smiles — Digikala Campaign https://davidyaghoobi.com/assets/projects/delivering-smiles/gamification-poster.jpg Delivering Smiles — Digikala Campaign https://davidyaghoobi.com/assets/ecommerce-delivering-smiles-16x9.png Delivering Smiles — Digikala Campaign https://davidyaghoobi.com/projects/ecommerce-redefining-brandscapes https://davidyaghoobi.com/assets/projects/redefining-brandscapes/hero-top.jpg White sculptural figure using a laptop in a minimal interior https://davidyaghoobi.com/assets/projects/redefining-brandscapes/hero-mid-phone.jpg White sculptural figure looking at a mobile phone https://davidyaghoobi.com/assets/projects/redefining-brandscapes/guidelines-on-white.jpg White Digikala Group brand architecture guideline books https://davidyaghoobi.com/assets/projects/redefining-brandscapes/architecture-white-00.png Digikala Group brand architecture framework on white https://davidyaghoobi.com/assets/projects/redefining-brandscapes/architecture-white-02.png Digikala brand architecture application on white, image 1 of 3 https://davidyaghoobi.com/assets/projects/redefining-brandscapes/architecture-white-03.png Digikala brand architecture application on white, image 2 of 3 https://davidyaghoobi.com/assets/projects/redefining-brandscapes/architecture-white-04.png Digikala brand architecture application on white, image 3 of 3 https://davidyaghoobi.com/assets/projects/redefining-brandscapes/art-04.jpg White sculptural portrait wearing a knitted hat and glasses https://davidyaghoobi.com/assets/talking-taboos-preview-16-9.jpg Talking taboos project preview https://davidyaghoobi.com/assets/redefining-brandscapes-square.jpg Redefining Brandscapes — Digikala Brand Architecture https://davidyaghoobi.com/assets/projects/redefining-brandscapes/hero-mid-mobile.png Redefining Brandscapes — Digikala Brand Architecture https://davidyaghoobi.com/assets/talking-taboos-preview-square.jpg Redefining Brandscapes — Digikala Brand Architecture https://davidyaghoobi.com/assets/redefining-brandscapes-16x9.jpg Redefining Brandscapes — Digikala Brand Architecture https://davidyaghoobi.com/projects/henkel-flying-higher https://davidyaghoobi.com/assets/projects/flying-higher/High-flyers_Hero-top.png Henkel Flying Higher annual sales conference https://davidyaghoobi.com/assets/projects/flying-higher/High-flyers_Hero-mid.jpg Henkel Flying Higher conference environment https://davidyaghoobi.com/assets/projects/flying-higher/High-flyers_Social-media-01.jpg Flying Higher social media, image 1 of 4 https://davidyaghoobi.com/assets/projects/flying-higher/High-flyers_Social-media-02.jpg Flying Higher social media, image 2 of 4 https://davidyaghoobi.com/assets/projects/flying-higher/High-flyers_Social-media-03.jpg Flying Higher social media, image 3 of 4 https://davidyaghoobi.com/assets/projects/flying-higher/High-flyers_Social-media-04.jpg Flying Higher social media, image 4 of 4 https://davidyaghoobi.com/assets/projects/flying-higher/High-flyers_Poster-mockup.jpg Flying Higher poster mockup https://davidyaghoobi.com/assets/projects/flying-higher/High-flyers_Branding.jpg Flying Higher event branding 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desktop and mobile https://davidyaghoobi.com/assets/projects/reframing-refrigeration/box-artwork-system.gif Animated Rime box artwork system https://davidyaghoobi.com/assets/projects/reframing-refrigeration/mascot-00.jpg Rime mascot, image 1 of 5 https://davidyaghoobi.com/assets/projects/reframing-refrigeration/mascot-01.jpg Rime mascot, image 2 of 5 https://davidyaghoobi.com/assets/projects/reframing-refrigeration/mascot-02.jpg Rime mascot, image 3 of 5 https://davidyaghoobi.com/assets/projects/reframing-refrigeration/mascot-03.jpg Rime mascot, image 4 of 5 https://davidyaghoobi.com/assets/projects/reframing-refrigeration/mascot-04.jpg Rime mascot, image 5 of 5 https://davidyaghoobi.com/assets/projects/reframing-refrigeration/brandbook-mockup.jpg Rime brand book mockup https://davidyaghoobi.com/assets/projects/reframing-refrigeration/interior-design.jpg Rime refrigeration interior design https://davidyaghoobi.com/assets/projects/reframing-refrigeration/billboard-mockup.jpg Rime keep cool billboard campaign in Dubai https://davidyaghoobi.com/assets/supporting-sociopreneurs-preview-16-9.png Supporting sociopreneurs project preview https://davidyaghoobi.com/assets/reframing-refrigeration-preview-square.jpg Reframing Refrigeration — Rime Brand Strategy https://davidyaghoobi.com/assets/projects/reframing-refrigeration/hero-mid-mobile.png Reframing Refrigeration — Rime Brand Strategy https://davidyaghoobi.com/assets/supporting-sociopreneurs-preview-square.png Reframing Refrigeration — Rime Brand Strategy https://davidyaghoobi.com/assets/reframing-refrigeration-preview-16x9.jpg Reframing Refrigeration — Rime Brand Strategy https://davidyaghoobi.com/projects/samsung-giving-voices https://davidyaghoobi.com/assets/projects/giving-voices/hero-top.png Samsung Giving Voices wire illustration and microphone https://davidyaghoobi.com/assets/projects/giving-voices/hero-mid.png Samsung Giving Voices billboard above a city skyline https://davidyaghoobi.com/assets/projects/giving-voices/website-mockup.png Samsung Giving Voices website displayed on laptop and mobile https://davidyaghoobi.com/assets/projects/giving-voices/brochure-mockup.png Samsung Giving Voices brochure display, image 1 of 2 https://davidyaghoobi.com/assets/projects/giving-voices/bookmark-mockup.png Samsung Giving Voices bookmark display, image 2 of 2 https://davidyaghoobi.com/assets/projects/giving-voices/cd-mockup.png Samsung Giving Voices audiobook and CD https://davidyaghoobi.com/assets/discovering-more-preview-16x9.png Discovering more project preview https://davidyaghoobi.com/assets/giving-voices-preview-square.png Giving Voices — Samsung CSR Campaign https://davidyaghoobi.com/assets/projects/giving-voices/hero-mid-mobile.png Giving Voices — Samsung CSR Campaign https://davidyaghoobi.com/assets/discovering-more-preview-square.png Giving Voices — Samsung CSR Campaign https://davidyaghoobi.com/assets/giving-voices-preview-16x9.png Giving Voices — Samsung CSR Campaign https://davidyaghoobi.com/projects/samsung-supporting-sociopreneurs https://davidyaghoobi.com/assets/projects/supporting-sociopreneurs/hero-top.png Samsung AUT Tech stage presenting the Solve it, Share it platform https://davidyaghoobi.com/assets/projects/supporting-sociopreneurs/hero-mid.png Two participants exploring the Samsung AUT Tech decision path https://davidyaghoobi.com/assets/projects/supporting-sociopreneurs/posters-mockup.png Samsung AUT Tech sociopreneurship posters in an urban setting https://davidyaghoobi.com/assets/projects/supporting-sociopreneurs/wide-02.png Samsung AUT Tech branded meeting rooms https://davidyaghoobi.com/assets/projects/supporting-sociopreneurs/events-creative-01.jpg Samsung AUT Tech event creative, image 1 of 5 https://davidyaghoobi.com/assets/projects/supporting-sociopreneurs/events-creative-02.jpg Samsung AUT Tech event creative, image 2 of 5 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https://davidyaghoobi.com/assets/projects/certifying-superheroes/certificate-mockup.png Signal Superheroes certificate and progress tracker https://davidyaghoobi.com/assets/projects/certifying-superheroes/photo-op-mockup.png Signal Superheroes photo opportunity displays https://davidyaghoobi.com/assets/projects/certifying-superheroes/stickers-mockup.png Signal Superheroes character stickers https://davidyaghoobi.com/assets/projects/certifying-superheroes/booth-mockup.png Signal Superheroes activation booth https://davidyaghoobi.com/assets/escaping-convention-preview-16x9.jpg Escaping convention project preview https://davidyaghoobi.com/assets/certifying-superheroes-preview-square.png Certifying Superheroes — Unilever Campaign https://davidyaghoobi.com/assets/projects/certifying-superheroes/hero-mid-mobile.png Certifying Superheroes — Unilever Campaign https://davidyaghoobi.com/assets/escaping-convention-preview-square.jpg Certifying Superheroes — Unilever Campaign 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