Leading brands through change

I’m a Creative Director focused on brand and business transformation.

I help organisations rethink who they are, clarify where they’re going, and build the creative platforms that support sustainable growth. My work spans brand architecture, integrated campaigns and scalable creative systems — delivered across digital, motion, content and multi-channel rollouts.

I’ve worked within global agencies in London and beyond, delivering for brands including Samsung, Unilever and Danone, while also leading founder-led studios focused on transformation and scale. Whether operating inside a structured agency environment or guiding a small team, my role remains consistent: define the strategic foundation, elevate the creative standard, and ensure ideas perform in the real world.

I lead by building — shaping concepts, directing teams, presenting to senior stakeholders and staying hands-on where it matters. The goal is always clarity, cohesion and measurable impact.

If you’re looking for a creative leader who can translate complexity into coherent, commercially intelligent work, let’s talk.

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CLIENTS
TESTIMONIALS
ACHIEVEMENTS

Two decades, countless results

CREATIVE COLLABORATIONS TO DATE

EXPLORE CLIENT STORIES

“David is, in fact, one of the most talented, dynamic, and creative people I have worked with. I enjoyed his patience and dedication to our business. I would suggest that other companies try his imagination and creative mindset.”

Farhad Hejrat

Head of Corporate Marketing, Samsung

“David’s creative ideas resulted in tremendous success in Samsung Corporate Projects. He would turn on his great creative mind right from the start of the brief, and this would continue to the end of the project. He was born to create wonders.”

Lida Mosadegh

Head of Corporate Marketing & Communications, Samsung

“…with exceptional skills in understanding the underlying aims of clients, developing not only excellent creative concepts, but also developing sound strategies in order to achieve those underlying aims.”

Arne Bevaart

Branding Consultant

“I admire David not only for his Creative Direction skills but his smart business sense, which is rare in Creative/Art Directors. His most outstanding point is not his creativity or smartness but his challenging attitude, which makes him never give up.”

Morvarid Rezaei

Corporate Marketing Assistant Manager, Samsung

Achievements I'm chuffed about

Created a regional, long-standing, prize-winning Samsung CSR drive for blind children.
Co-authored, launched a brand strategy refresh for a #1 e-com platform serving millions.
Founded and led a creative agency for 8+ years, driving impact for national and global clients.
Authored a book exploring cultural differences in marketing and branding.
Co-created and hosted a #1 comedy interviews podcast with 10k+ subscribers.
Established a prize-winning arts publishing house and ran a Brighton-based zine shop.
Appointed branding mentor for a leading start-up accelerator and Start-up Weekend drive.

EXPLORE MORE Achievements

I deliver on what’s expected of a creative: imagining solutions, visualising concepts, securing buy-in, and turning ideas into results. As a creative with an art director background, I don’t just manage the process—I bring three distinctive advantages:

WITH WORDS

From ghostwriting for a CEO to authoring a 300-page book, writing has been central to my journey. I’ve written weekly blogs, industry articles, and even dabbled in art publishing. Crafting content that resonates is a strength I bring to every project.

WITH BUSINESS

I’ve founded businesses, run my own agency, mentored startups, and consulted for entrepreneurs. Coming from a family of business leaders, I know how to align creative solutions with business goals—and make them thrive.

WITH CULTURE

Living and working across cultures has taught me how people connect and differ. I’ve adapted global brand campaigns, run a business in my second language, and learned to craft solutions that speak to universal human truths, no matter the market.