
Ideas that stick. Designs that move.
I’m a Creative Art Director with an unhealthy obsession for shaping brands, campaigns, and design systems that people remember and respond to.
I’ve worked with global agencies in London and abroad, delivering for names like Samsung, Danone, and Henkel — projects that proved their impact and even won awards. Alongside that, I’ve guided startups and self-initiated ventures, giving me a wide lens on how ideas grow from sketch to system. Fast, versatile, and obsessive about detail, I’ve led teams, built identities, directed shoots, written copy, and rolled out campaigns across every channel. In every case, the goal is simple: ideas that stick and designs that move.
Creativity, with a twist
I deliver on what’s expected of a creative: imagining solutions, visualising concepts, securing buy-in, and turning ideas into results. As a creative with an art director background, I don’t just manage the process—I bring three distinctive advantages:
WITH WORDS
From ghostwriting for a CEO to authoring a 300-page book, writing has been central to my journey. I’ve written weekly blogs, industry articles, and even dabbled in art publishing. Crafting content that resonates is a strength I bring to every project.
WITH BUSINESS
I’ve founded businesses, run my own agency, mentored startups, and consulted for entrepreneurs. Coming from a family of business leaders, I know how to align creative solutions with business goals—and make them thrive.
WITH CULTURE
Living and working across cultures has taught me how people connect and differ. I’ve adapted global brand campaigns, run a business in my second language, and learned to craft solutions that speak to universal human truths, no matter the market.
Achievements I'm chuffed about
- Created a regional, long-standing, prize-winning Samsung CSR drive for blind children.
- Co-authored and launched a brand strategy refresh for a #1 e-com platform serving millions.
- Founded and led a creative agency for 8+ years, driving impact for national and global clients.
- Authored a book exploring cultural differences in marketing and branding.
- Co-created and hosted a #1 comedy interviews podcast with 10k+ subscribers.
- Established a prize-winning arts publishing house and ran a Brighton-based zine shop.
- Appointed branding mentor for a leading start-up accelerator and Start-up Weekend drive.