Advancing wellbeing
I created a premium nutraceutical brand from scratch—name, identity, and packaging—that now sets the creative benchmark across the client’s pharmaceutical division.
THE CHALLENGE
Pharmaceutical naming rarely ignites fireworks—but that doesn’t mean it’s easy. With strict health regulations, market focus groups, and a premium price tag to justify, we needed a name that instantly radiated trust and memorability. And it had to connect with an Iranian audience expecting a slightly higher level of refinement, driven by European-inspired tastes. So how do you formulate a brand identity that signals top-tier well-being—without overwhelming consumers in the process? More importantly, how do you reinforce the promise of better health in a way that feels both credible and inviting?
“David’s flexible, strategic approach turned Bonarco from a naming headache into one of our proudest launches to date.”
THE SOLUTION
From the outset, we recognised that choosing the right name was more than a box-ticking exercise; it was the linchpin that would guide every visual and verbal brand element. After multiple brainstorming sessions and screening processes, we settled on “Bonarco,” a moniker that was easy to pronounce, legally feasible, and suggestive of bone health. This became our foundation for developing a cohesive identity that spoke directly to an audience ready to invest in a nutrient-rich future.
We leveraged bold, tightly spaced typography to symbolise structural strength—subtly referencing the product’s joint-support focus. A suite of pictograms was introduced to break down health benefits for a broad consumer base, ensuring transparency without sounding clinical. Building on this, we coined the phrase “3D bone strength,” delivering a concise explanation of the product’s core benefits while maintaining an approachable tone.
We tested several prototypes to ensure perfect results.
Premium cues were woven throughout the packaging design. We chose embossed finishes, spot UV highlights, and tasteful foiling to elevate the sense of quality without crossing into ostentation. Prototyping various layouts allowed us to arrange products so they would align in a complementary display—visually extending the brand’s message. By fusing striking aesthetics, informative copy, and an easy-to-grasp naming structure, we created a brand identity that invites consumers to embrace a healthier lifestyle with confidence.
THE RESULTS
Bonarco launched with a polished look that immediately distinguished it on pharmacy shelves. The brand’s concise messaging and visual consistency garnered positive feedback from internal teams, who praised its approachable authority. Some months later, management hailed it as the benchmark for future health-focused launches—citing the blend of strong design, storytelling copy, and thoughtful print finishes as a model worth emulating. The client even granted us first refusal on subsequent pharmaceutical projects, underscoring the success of our approach.
