“David helped transform a standard CSR program into a standout platform—making social impact a defining part of our startup brand.”

FARHAD HEJRAT
HEAD OF CORPORATE MARKETING, SAMSUNG, IRAN
CLIENT:
SAMSUNG
ROLE:
CREATIVE, ART DIRECTOR
AGENCY:
DYMO CREATIVE
COLLABORATION PARTNER:
FOUR MIND

THE SOLUTION

Drawing upon my experience working with various startup communities and refining existing accelerator brands, I saw an opening to unify Samsung’s socially anchored goals and AUT, the partner university’s, business-driven priorities. The core insight: both parties wanted to shape “sociopreneurs,” entrepreneurs who wield technology as a force for good. By framing the program under this new banner, we instantly carved out a unique position in an increasingly crowded market.

 

To bring this concept to life, we developed a clear and consistent brand framework. Although Samsung AUT Tech had a logo and colour palette, they lacked cohesive guidelines. Our team created a comprehensive brand book detailing visual assets, messaging pillars, and ready-to-use templates for everything from stationeries to social media. This holistic approach ensured every touchpoint—from classroom presentations to major tech expos—delivered the same purpose-driven narrative.

At high-profile events like Inotex, we replaced the usual static booth with a playful, interactive flowchart asking: “Looking for change?” Attendees followed creative prompts until they reached a tablet station for immediate sign-ups. Along the way, they got a taste of the accelerator’s sociopreneur ethos: nurturing bold ideas that also aim to serve the greater good.

 

THE RESULTS

From the outset, the accelerator’s fresh positioning turned heads among event-goers, aspiring founders, and even established players in the ecosystem. According to Arghavan Ojani, Corporate Citizenship Manager at Samsung Iran, “The rebranding boosted Samsung AUT Tech’s status for sure, and what is most joyful is that they are still using the VIG.” Over time, that consistent brand experience further reinforced the program’s unique stance—helping entrepreneurs see that profitability and positive impact needn’t be at odds.

 

Ultimately, this redefined identity gave Samsung AUT Tech a clear, differentiated footing in a crowded startup scene, illustrating that real impact—and real market value—can flourish hand in hand when technology is driven by a sense of social responsibility. And in the process, what began as a routine CSR engagement blossomed into a tangible legacy, showcasing how day-to-day tasks can evolve into meaningful, future-focused outcomes.

Dictionary definition of Sociopreneur: an entrepreneur focusing on social responsibility and positive impact.

Sociopreneur: an entrepreneur focusing on social responsibility and positive impact.

CLIENT:
SAMSUNG
ROLE:
CREATIVE, ART DIRECTOR
AGENCY:
DYMO CREATIVE
COLLABORATION PARTNER:
FOUR MIND