Coming soon
I’m leading the creation and launch of a new tech brand — building its identity, shaping its user experience, and preparing for market debut.
I’m excited to be in the final stages of launching a new tech brand I’ve helped shape from its earliest concept to the products you’ll soon see in market. From naming and identity to packaging, digital experience, and launch assets, the work has been built on a strategy of clarity, accessibility, and long-term value.
The challenge was to define a brand that stands out in a crowded category without chasing fleeting trends or unnecessary features. We focused on what matters to the audience: dependable performance, straightforward design, and a personality that speaks with quiet confidence. Every element — from the product typography to the UX/UI — is designed to make the brand feel effortless to use, but unmistakable in presence.
“Thrilled to see a brand I’ve shaped from name to launch come to life — a long but rewarding journey.”
Over the coming weeks, Cypher’s strategy will take shape across campaigns, retail, and online platforms. While many details remain behind the curtain, the foundations are set, the creative is in motion, and the launch story is just beginning.
